Rootwork Team

Rootwork is Mike Soule and Craig Finch. Before starting Rootwork, Craig and Mike worked together on various side projects for over a decade. Most recently, they were a key part of the MoleShopper team that won the StartUp Weekend Orlando and StartUp Orange County competitions in 2012.

Dr. Craig Finch, PhD, Principal Consultant

Craig started his career as an electrical engineer in the wireless communication industry. He then received a Ph.D. in Modeling and Simulation from the University of Central Florida and performed research in the field of computational science, and has published multiple journal papers and one technical book. Craig held a postdoctoral appointment at the Advanced Research Computing Center at the University of Central Florida and managed a large multi-user facility for high performance computing. Craig was a co-investigator on two grants funded by the National Science Foundation related to advanced computer networks. Since then, Craig has worked in private industry with a focus on the deployment and management of highly scalable, reliable computers and networks. Craig often fills the role of technical project leader and infrastructure architect. He favors making technical decisions based on risk analysis, and is familiar with HIPAA and FISMA compliance.

Mike Soule, Principal Consultant

Mike Soule is a business leader and IT professional who is passionate about doing things the right way. Mike started as a software engineer and worked his way up to Technology Director at EZYield, a web services company in the travel industry. He grew the technology team from two developers to five teams of engineers in the US, Australia and India, helping to lead the company to over $20 million in annual revenue. EZYield was purchased by TravelClick in 2011, which was later acquired by an investment firm for over $900 million. Most recently, Mike was the Chief Technology Officer for an insurance claims software company with clients and staff in over 30 states and London. Mike has designed and implemented web applications and services, system integrations, and highly scalable, disaster-resistant distributed system architectures. He enjoys agile project management and has, on several occasions, helped engineering and business development teams actually like each other while achieving extremely high ROI.